What should I include in my description?
Your description helps potential customers understand the unique experience you offer and encourages them to choose your business over anyone else. You might also be interested in:
Our paragraph-by-paragraph guide to writing a Product Description
What to avoid in your Product Description
Here's what your description should include:
Business Name and Location
Start with your business name and where it's located. This gives potential customers immediate context and helps with search engine visibility.
Example:
Whispering Pines Lodge, nestled in the tranquil forests of Misty Mountain, offers a secluded retreat just a stone’s throw from the bustling town of Evergreen.
Product or Service Overview
Briefly describe what your business offers. This should be a clear and concise statement that summarizes your product or service.
Example:
We provide cozy, rustic cabins with all the modern amenities, ideal for couples or families seeking a peaceful getaway in nature
Unique Selling Propositions (USPs)
Highlight what makes your business unique. Focus on the features or qualities that set you apart from similar offerings. This could include special amenities, exclusive experiences, or awards.
Example:
Our lodge features private hot tubs overlooking the forest, guided nature walks, and an on-site farm-to-table restaurant offering seasonal dishes made with local ingredients.
Detailed Description
Provide more specific details about your product or service. This could include the number of rooms and their configurations, special amenities, or unique experiences you offer. Paint a vivid picture that entices potential customers.
Example:
Whispering Pines Lodge offers ten charming log cabins, each with a queen-size bed, wood-burning fireplace, and a fully equipped kitchenette. Guests can relax in their own private hot tub or gather around the communal fire pit for evening storytelling and marshmallow roasting.
Nearby Attractions and Activities
Mention any local attractions or activities that would interest your target audience. This helps potential guests understand what they can do during their stay and how your location enhances their experience.
Example:
Located just minutes from Evergreen’s vibrant downtown, Whispering Pines Lodge is perfectly positioned for exploring local boutiques, art galleries, and the famous Evergreen Mountain Trail, known for its breath-taking panoramic views.
Interesting Facts or Stories
Include any interesting facts or stories about your business. This could be historical information, details about your property’s design, or special events you host.
Example:
The lodge is built on land that has been family-owned for generations, with each cabin carefully handcrafted from locally sourced timber. The property’s natural spring is believed to have healing properties, making it a favorite spot for relaxation and rejuvenation.
Call to Action
Encourage potential customers to take the next step. While you should avoid using direct contact details, a subtle call to action can inspire readers to learn more or make a booking.
Example
Experience the magic of Whispering Pines Lodge - your perfect escape into nature awaits.