Help your business stand out in a crowded marketplace and attract more potential customers by avoiding these common mistakes.
Things to Avoid In My Product Description
First-Person Language
Use only third-person perspective to ensure consistency across listings and focus on the business rather than the owners or operators.
Instead of: 'We offer cozy cabins with stunning views"
Use: "The property offers cozy cabins with stunning views."
Abbreviations and Slang
These can be confusing or unprofessional and may not be understood by all readers.
Instead of: "Our B&B has TV and BBQ facilities."
Use: "The bed and breakfast features televisions and barbecue facilities."
Bullet Points
Descriptions should be written in full sentences that flow naturally. So, instead of:
"Ocean views",
"Free Wi-Fi"
"Pet-friendly"
Use: "The property features ocean views, free Wi-Fi, and is pet-friendly."
Symbols and Unnecessary Punctuation
Symbols like "&" and "@" should be avoided in favor of full words. Additionally, avoid using excessive punctuation, such as multiple exclamation points, as this can come across as unprofessional.
Instead of: "Cozy rooms & friendly service!!"
Use: "Cozy rooms and friendly service."
Repetitive Content
Avoid any information that is provided elsewhere in your Profile: This includes:
Contact Details.
Pricing
Website links
Out of Context Capitalisation
Capitalise only proper nouns, specific names, regions, and places.
Instead of: "Enjoy our EXCLUSIVE OFFERS at the BEST Location in TOWN."
Use: "Enjoy exclusive offers at the best location in town."
Numerals for Numbers One to Nine
You're encouraged to spell out any number up to nine. This is a standard writing convention that enhances readability and maintains consistency.
Instead of: "The property features 3 pools and 2 tennis courts."
Use: "The property features three pools and two tennis courts."