Search Engine Optimisation (SEO) is the process of improving your website or content to increase its visibility on search engines like Google.

When people search for relevant terms or keywords related to your business, good SEO practices help ensure that your website or listing appears higher in search engine results. This increased visibility can lead to more traffic, higher engagement, and ultimately, more bookings or sales.

Optimising your description for SEO involves a few key steps:

Identify and incorporate relevant keywords that potential customers are likely to search for. These could include your business name, location, and specific services or features you offer. Use these keywords naturally within your description without overstuffing, as keyword stuffing can negatively impact your SEO.

Make sure to mention your location, as many people search for services or accommodations in specific areas. This helps your business appear in local search results.

While it's important to include keywords, your description should still be engaging and readable. Write with your audience in mind, ensuring that the content flows naturally and provides value to the reader. Search engines prioritise content that is useful and relevant to users.

Use Descriptive Language

Descriptive and specific language can help search engines understand what your business is about. Instead of generic terms like "great views," describe them specifically.

Ensure that your description is unique and not copied from other sources or listings. Search engines penalise duplicate content, which can hurt your rankings. This includes AI-Generated content.

By following these steps, you can create an SEO-friendly description that not only appeals to potential customers but also helps improve your visibility in search engine results. This can lead to more traffic for your Profile and ultimately more business.