Can I use AI to write my Product Description?
Yes, you can use AI in a number of ways to help you prepare your Product Description.
In fact, AI tools can save time generating content quickly, offering suggestions, and even helping you refine your existing text.
However, its important to assess whether the content generated meets the Content Guidelines, accurately represents your business and is original so that it helps your Search Engine Optimisation (SEO).
How can AI help me?
Preparing a First Draft of your description
AI can quickly generate a first draft of your description, saving you time and effort. This is especially helpful if you’re managing multiple profiles or need to update your content regularly.
Idea Generation
AI can provide creative ideas and suggestions that you might not have considered. It can help you brainstorm unique selling points, describe features in new ways, and even improve the overall flow of your text.
Consistency
AI can help maintain a consistent tone and style across all your descriptions, which is particularly useful if you’re writing for multiple properties or services.
How do I use AI to write my description?
1. Start with a clear AI Prompt
Whether using ChatGPT, Claude or any other AI tool, your success largely depends on the quality of the AI prompt you provide. For inspiration, we've prepared a sample AI Prompt that can be tailored to any business.
2. Review and Edit the Output
While AI can generate a good starting point, it’s essential to review and edit the output. Ensure that the description aligns with ATDW guidelines, is accurate, and is going to appeal to your audience. Note also, that AI will scour the internet for content. It may not be accurate, and will need a very thorough review.
3. Personalise the Content
AI-generated content can sometimes sound generic. Add personal touches and specific details that make your business unique. This helps your description stand out and better connect with potential customers.
4. Ensure Compliance with ATDW Guidelines
Unless prompted, AI responses may not adhere to our Content Guidelines.
5. Ensure Content is Original
Duplicate content can seriously impact your SEO. Use a free online tool like Small SEO Tools to check to make sure your content is original.
Sample AI Prompt to help with your Product Description
The key to getting useful results from AI is to start with a clear, detailed prompt, like the one below; however, you may like to fine-tune an approach that works best for your business.
Example:
In 750 characters or less and in 3rd person, write an engaging product description for {insert your business name}, targeting {insert your target audience}. In your response, draw information from our website {insert website URL}, avoid first person, abbreviations or slang, bulletpoints, websites, pricing or contact information. Use a tone of voice that will resonate most with our target audience.
Begin with a sentence that includes my business name and location and key offering relevant to my target audience. Then briefly describe the product or service offered in a clear and concise statement.
In the second paragraph, highlight the USPs that set this business apart in the minds of my target audience.
In the third paragraph, mention nearby attractions or activities that could interest my target audience, explaining how the location enhances the overall experience. Reference any helpful accessibility information that may help with trip planning, or sustainability information. Include any interesting facts or stories about the business, such as historical information or unique design elements. Finally, end with a subtle call to action that encourages potential customers to learn more or make a booking.