Make it easier for visitors to interact with your business, boost your sales and bookings by adding a Booking URL. This simple addition can significantly impact customer satisfaction and your business's success. Below, we’ll explain what this URL is for and how it can benefit your tourism business.
What is a Booking URL?
While not mandatory, if your website accepts online bookings, you can provide a direct link that allows customers to reserve your services online. This Booking URL can be used for a variety of services, such as booking accommodation, reserving a table at a restaurant, or signing up for a tour.
By entering your direct booking URL here, you enable potential customers to easily and quickly secure a reservation, improving their overall experience and increasing your chances of confirmed bookings.
How to Add a Booking URL
If you're setting up a new Profile, you'll be asked to include a Booking URL during the step-by-step Profile Creation process. For those with an existing Profile, please follow the steps below to add these URLs.
Log In: Log in to ATDW
Profiles: In the main menu, select 'PROFILES'
Find the Profile: Find the relevant profile and click the corresponding ‘UPDATE’ button.
Contacts: In the sub menu, select 'Contacts'.
Update: Update your URLs as required. Ensure it is in a valid format - i.e. commencing with https:// or http:// or www.
Submit for Review: Once you've made all your changes, review your profile summary and submit your profile for review. This step is crucial to ensure that your profile is reviewed, approved, and published, making your updated information visible to potential customers.
Why Add a Booking URL
Enhanced Customer Convenience
By providing these direct links, you allow customers to quickly make a booking or purchase. This reduces the need for searching or navigating through your website, making the process more efficient and user-friendly.
Increased Sales and Bookings
Direct URLs facilitate immediate action, encouraging customers to book or buy right away. This minimises the chances of abandoned bookings due to a complicated process.
Improved User Experience
Offering straightforward access to booking and purchasing options shows that your business values customer convenience and is prepared to meet the needs of today’s digital-savvy consumers.
Accessibility Anytime, Anywhere
Having a Booking URL means your services and products are available to customers around the clock. This ensures you can capture sales and bookings at any time, catering to various customer schedules.
Best Practices for Using URLs
Clear and Direct Links
Use URLs that clearly indicate what action customers will take, ensuring they understand whether they’re booking a service or purchasing a product.
Keep Links Updated
Regularly check that the URLs are current and functional. If your online booking system or store changes, update the links immediately to avoid customer frustration.
Promote Your URLs
Besides adding these URLs to your profile, promote them on your website, social media platforms, and other marketing channels to drive more traffic and engagement.