Accommodation Services
Services refer to the individual parts or offerings within your accommodation business, such as specific room types. Each Service can be managed and promoted separately, helping you to highlight what makes each offering unique, while also saving you from having to manage multiple profiles.
When creating an Accommodation profile, you'll be prompted to add individual accommodation services (or rooms) for your property.
Why Add Accommodation Services
Showcase your Offering: Adding individual Services allows you to list unique details for each option, such as pricing, capacity, room facilities, photos, videos, and special deals or offers.
Enhanced Customer Experience: By breaking down each accommodation option, you help guests easily understand what's available, making it simpler for them to make an informed decision.
Enhanced Visibility: You can highlight specific room types, upload tailored photos, and provide detailed descriptions for each accommodation.
Targeted Marketing: This granular approach allows you to create targeted deals for certain accommodations.
Better SEO : Providing more detailed information improves your Search Engine Optimisation (SEO), making it easier for potential guests to find you online.
Maximise Bookings: By showcasing all your services, you increase the chances of matching with customers’ interests, boosting overall direct booking potential.
Saves you Time: Adding different services helps you showcase your entire business offering, without having to create and manage multiple profiles.
Accommodation Type vs Accommodation Service
Accommodation Type is a way for you to clarify the type of accommodation business you operate, By specifying the accommodation options available, whether it be a hotel, apartments, BnB, Caravan or a farm stay, potential customers can easily find and understand what you offer.
Accommodation Services represents the individual offerings or rooms your business provides. It's at this level that you can provide more information that will help potential customers book with you.
See Add Accommodation Services for a step-by-step guide to adding Accommodation Types and Services to your profile.
The relationship between Accommodation Type and Services is demonstrated below. This business created two Accommodation Types (Apartments and Resort) to their profile. They then created four individual room types (or Services) for their business (Studio Apartment, 2 Bedroom Unit, Beachfront Room and Garden View Room), providing rich details for each.
Frequently Asked Questions
Do I need to add different Services to my profile?
While it's not mandatory, if your business offers multiple accommodation options or room types, it’s highly recommended to add each one as a separate service. This allows you to specify descriptions, photos, deals and offers and more for each, making it easier for customers to select an option that suits them best.
How many Room Types can I have?
Choose as many room types as you need. There is no set limit, so choose all that apply to your business. Doing so helps potential customers understand all the options you provide and makes it easier for them to find exactly what they’re looking for.
Managing Accommodation Services
Here are some best practices to follow when managing your Accommodation Services:
Keep Information Updated: Regularly review and update descriptions, pricing, and availability to ensure that your services reflect what’s currently on offer. This prevents customer confusion and boosts credibility.
Add High-Quality Photos: Showcase each service with professional images that give potential customers a visual representation of what to expect. Clear, high-resolution images attract attention and provide insight into your offering.
Tailor Descriptions: Craft descriptions that highlight the unique features of each service. Be concise, informative, and focus on the key selling points that would appeal to your target audience.
Monitor SEO Impact: Ensure your service titles and descriptions are optimised for SEO. Use keywords related to your service and location to increase the chances of appearing in relevant search results.
Use Consistent Branding: Make sure that the tone, style, and details of each service align with your overall brand. This consistency helps build trust and recognition with your audience.
Include Clear Pricing Information: Be transparent about pricing, including any variables or seasonal changes.
Test and Update Regularly: Periodically review the performance of each service to ensure it’s meeting customer expectations and business goals. Make necessary adjustments based on feedback or changes in market demand.