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Deal Name

Choose a catchy Deal Name that will grab attention and make every word count

Updated over 4 months ago

When crafting a compelling deal name, it's essential to maximise the impact within the 55-character limit.

Be Clear and Concise

With only 55 characters, clarity is key. Ensure your deal name is descriptive yet brief, quickly conveying the core value of the offer.

Example:

  • Save 20% on Weekend Getaways

  • Spring Spa Escape: Save 20%

  • Exclusive VIP Wine Tasting Tour

Use Powerful Action Words

Choose strong, action-oriented words that resonate with potential customers and prompt them to take action.

Example:

  • Explore & Relax: Spa Day Special

  • Book Early, Save Big on Summer Stays

Highlight Key Benefits

Focus on the most attractive aspect of your deal, whether it’s a discount, a bonus, or an exclusive offer. Make the value of your offer immediately clear by emphasising what the customer gains.

Example:

  • Free Dinner with Hotel Stay

  • 2-for-1 Dinner with Hotel Stay

Include Locations to Improve Search Engine Optimisation (SEO)

Potential customers often search for deals in specific areas, so adding the location helps your deal appear in their search results.

Example:

  • Rainforest Getaway at Misty Falls Lodge, Cairns

Create Urgency

Use words that convey urgency or exclusivity, which can drive quick action. Phrases like 'Limited Time' or 'Exclusive' can make the deal more enticing.

Example:

  • Limited-Time 30% Off Adventure Tours

  • Exclusive: 2-Night Winter Getaway

Incorporate Seasonal Themes

Tie your deal to a season or event to make it timely and relevant.

Example:

  • School Holiday Family Fun Package

  • Melbourne Cup Stay & Celebrate Package

Appeal to Emotions

Use words that evoke positive emotions or experiences, which can make your deal more appealing. Use key terms that resonate with your target audience, like 'Luxury', 'Family' or 'Adventure'.

Example:

  • Romantic Escape: Save 15%

  • Luxury Getaway: Spa & Wine Package

Make It Memorable

Use catchy, memorable phrases that stick in the mind, while still being clear about what the deal offers.

Example:

  • Stay and Play Golf Weekend

  • Aussie Outback Adventure Package

  • Sunset & Sparkles: Harbour Cruise with Champagne


(Even) More Example Deal Names

The following examples are designed to be both catchy and informative, maximising SEO potential and customer engagement.

Examples:

  • Summer Beach Getaway, Gold Coast – Save 25%

  • Exclusive Luxury Escape, Byron Bay: Free Spa Treatment

  • Romantic Winter Retreat in Blue Mountains – 20% Off

  • Explore the Great Barrier Reef – Limited-Time 15% Off

  • Family Adventure Package, Cairns – Free Activity Pass

  • Limited-Time Outback Adventure – Save 20%, Alice Springs

  • Book Early: Great Ocean Road Tour – 15% Off!

  • Family Fun at Sunshine Coast Resort – Kids Stay Free!


Frequently Asked Questions

How long can my Deal Name be?

Deal names can be up to 55 characters.

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