When crafting a compelling deal name, it's essential to maximise the impact within the 55-character limit.

Be Clear and Concise

With only 55 characters, clarity is key. Ensure your deal name is descriptive yet brief, quickly conveying the core value of the offer.

Example:

Save 20% on Weekend Getaways
Spring Spa Escape: Save 20%
Exclusive VIP Wine Tasting Tour

Use Powerful Action Words

Choose strong, action-oriented words that resonate with potential customers and prompt them to take action.

Example:

Explore & Relax: Spa Day Special
Book Early, Save Big on Summer Stays

Highlight Key Benefits

Focus on the most attractive aspect of your deal, whether it’s a discount, a bonus, or an exclusive offer. Make the value of your offer immediately clear by emphasising what the customer gains.

Example:

Free Dinner with Hotel Stay
2-for-1 Dinner with Hotel Stay

Include Locations to Improve Search Engine Optimisation (SEO)

Potential customers often search for deals in specific areas, so adding the location helps your deal appear in their search results.

Example:

Rainforest Getaway at Misty Falls Lodge, Cairns

Create Urgency

Use words that convey urgency or exclusivity, which can drive quick action. Phrases like 'Limited Time' or 'Exclusive' can make the deal more enticing.

Example:

Limited-Time 30% Off Adventure Tours
Exclusive: 2-Night Winter Getaway

Incorporate Seasonal Themes

Tie your deal to a season or event to make it timely and relevant.

Example:

School Holiday Family Fun Package
Melbourne Cup Stay & Celebrate Package

Appeal to Emotions

Use words that evoke positive emotions or experiences, which can make your deal more appealing. Use key terms that resonate with your target audience, like 'Luxury', 'Family' or 'Adventure'.

Example: