Tips for Deal Descriptions that Stand Out
Follow these tips to create a compelling and clear deal description that highlights the value of your offer.
Clearly Explain the Offer
Use simple, straightforward language to describe what the deal includes. Break it down so customers know exactly what they’re getting.
Example:
Book two nights and get the third night free, plus complimentary breakfast every morning.
Highlight the Benefits
Focus on the key benefits that make the deal attractive. Is there a discount? An added bonus? Make sure to emphasise the value customers are receiving.
Example:
Enjoy a $150 spa credit when you book a weekend stay with us.
Mention Time Limits or Special Conditions
Make it clear if the deal is time-sensitive or has special conditions. Adding a sense of urgency can encourage faster bookings.
Example:
Offer valid for stays booked before 31 December
Available only for midweek stays.
Keep It Short and Engaging
Avoid overwhelming customers with too much information. A deal description should be short, punchy, and focused on the core offer.
Include your Location or Property
Including the property name and location can enhance your Search Engine Optimisation (SEO); helping your deal stand out in search results, especially when customers are looking for deals in a specific area or for a well-known property.
Add a Call to Action
Encourage customers to take action by adding a call to action at the end of the description.
Example:
Book now to take advantage of this limited-time offer
Reserve your spot today and save.
Example Deal Descriptions
Examples:
Escape to Pine Estate in the beautiful Hunter Valley and save 20% on a two-night stay. Enjoy daily breakfast, a complimentary vineyard tour, and a wine-tasting experience. Offer valid for stays booked by November 30th. Don’t miss out—book your getaway today!
Experience the great outdoors in Gilbert Valley with this midweek deal. Stay three nights at the Gilbert Hotel and only pay for two! Includes guided hiking tours and free equipment rental. Perfect for adventure seekers - available for stays booked Monday to Thursday.
Book your family getaway at Riddles Resort on the Gold Coast and enjoy a family-friendly deal where kids stay for free! Includes breakfast for the whole family and access to our kid’s activity club. Valid for stays through December. Book now to make your family vacation unforgettable!
Escape to Byron Cottage in Byron Bay for a romantic getaway. Save 10% on a two-night stay and receive a complimentary bottle of champagne on arrival. Offer available for bookings made by February 14th. Make your next trip extra special - book today!
Treat yourself to a relaxing retreat at Bay Leaf in Margaret River. Book a two-night stay and receive a $100 spa credit, plus daily breakfast. Perfect for unwinding in wine country - offer valid until January 31st. Reserve your spot now for the ultimate relaxation experience.
Things to Avoid in a Deal Description
Too much information: Avoid including information that is already available in your profile
Long sentences: Deals with shorter sentences typically get more engagement
URLs: These are provided in the Deal URL field, so no need to add them to your Deal Description
Frequently Asked Questions
How long can my Deal description be?
Deal descriptions can be anywhere from 20 characters up to 350 characters.