While we continue improving our reporting capabilities, there are ways for you to track deal performance effectively, ensuring that you make informed decisions to drive bookings and optimise future offers.
How to Track Performance of Deals
We’re working closely with our distribution partners to enhance deal tracking and improve reporting accuracy for tourism businesses like yours. Until this is available, there are still several ways to monitor your deals’ success and optimise future offers. Here’s how you can track and assess your promotions using alternative methods:
Track Bookings Manually
Keep a record of how many bookings or inquiries stem from each deal. Whether through your own booking system or a simple spreadsheet, tracking manually helps pinpoint which deals are performing well.
Monitor Traffic from External Sources
Use tools like Google Analytics to track traffic coming from your website, social media, or email campaigns. Create unique landing pages or UTM links for each deal to monitor how much traffic each offer generates and from where.
Customer Feedback
Customer feedback can provide key insights into deal effectiveness. Ask guests if a specific deal influenced their booking decision, and track the responses for patterns.
Staff Engagement
If bookings are made via phone or email, request that your staff ask customers if they’re booking based on a deal. Staff feedback can be recorded and used to assess which deals are bringing in the most interest.
Monitor Seasonal Trends
Compare your deal periods with non-promotional periods to evaluate their impact. By tracking booking patterns during promotional times, you can identify which deals are driving the most engagement.
Regularly Review Deals
Regularly assess the performance of your active deals. If a promotion isn't attracting bookings, consider adjusting the offer or refining the messaging to better align with customer preferences.
Frequently Asked Questions
Why can't I get reporting for my deal?
We understand the importance of tracking deal performance and improving the reporting accuracy for tourism businesses is a very high priority for us. We're working closely with our distribution partners to achieve this.
In the meantime, you can manually track your deal’s performance by monitoring bookings, customer feedback, or using tools like Google Analytics to track traffic from external promotions. By using these methods, you can still get valuable insights into how your deals are performing while we work towards improving the platform's reporting features.