What is an RTO
A Regional Tourism Organisation (RTO) is a key body dedicated to promoting tourism within a specific region. RTOs are responsible for:
Marketing their area as a must-visit destination: RTOs play a crucial role in shaping and promoting the identity of your area to both domestic and international visitors.
Supporting local tourism businesses: RTOs often offer a range of services to their members, including marketing support, training programs, networking opportunities, and industry representation.
Enhancing the overall visitor experience: RTOs work closely with government agencies, tourism operators, and other stakeholders to develop and implement strategies that attract tourists, boost the local economy, and sustain the region’s appeal.
Why join an RTO
Joining your local RTO offers numerous benefits that can enhance your tourism business’s visibility, networking, and growth. Here’s why you should consider becoming a member:
Boost Your Marketing: RTOs promote the region as a tourism destination through collective marketing campaigns. By joining, your business can be featured in these promotions, reaching a broader audience and attracting more visitors.
Access Marketing Support: Benefit from RTO-led promotional efforts and resources that help showcase your business to potential tourists. These campaigns can give your business the exposure it needs to stand out.
Participate in Training and Development: RTOs offer training programs that keep you informed about the latest industry trends and best practices. These programs are designed to help you and your team deliver exceptional visitor experiences.
Networking Opportunities: Connect with other local tourism operators, share insights, and collaborate on joint initiatives. Networking through your RTO can lead to valuable partnerships and business growth.
Advocacy and Representation: RTOs act as a voice for local tourism businesses, representing your interests at regional and state levels. This advocacy ensures that the needs and concerns of your business are considered in key decisions affecting the industry.
Be Part of a Unified Strategy: Joining an RTO aligns your business with a broader regional tourism strategy, helping to create a cohesive and compelling destination experience that benefits all members.
How to join an RTO
Joining your local RTO is a straightforward process that can open doors to numerous opportunities for your tourism business.
Here’s how you can become a member:
Find Your Local RTO: Start by identifying the RTO that represents your region. This can usually be done through a quick online search or by contacting your local tourism authority for guidance.
Contact the RTO: Reach out to your local RTO to express your interest in joining. Most RTOs have a dedicated membership coordinator who can provide detailed information about the benefits of membership and the joining process.
Review Membership Options: Many RTOs offer different membership levels or packages, each providing various benefits and services. Review these options to choose the one that best fits your business needs and goals.
Complete the Application: Once you’ve chosen a membership level, fill out the application form provided by the RTO. This may include providing information about your business and agreeing to any membership terms and conditions.
Pay the Membership Fee: RTOs typically charge an annual membership fee, which supports their promotional and operational activities. Ensure you are aware of the fee structure and make the payment as required.
Engage and Participate: After joining, actively participate in RTO events, training, and networking opportunities. Engaging with your RTO helps maximise the benefits of your membership and strengthens your business’s presence in the regional tourism community.
Frequently Asked Questions
Can I add my RTO Membership to my Profile?
Yes, RTO Memberships can be added to profiles; however, this process is managed by your RTO.