When adding tours to your profile, it’s important to highlight the unique experiences you offer, and this starts with crafting an engaging Tour Name and Tour Description.
Tour Name
Choose a clear and inviting name that instantly tells customers what your tour is about. Make sure it includes your location to improve your Search Engine Optimisation (SEO) and keep it simple, descriptive, and appealing - remembering this is their first impression of your experience.
Example:
Darwin Sunset Harbour Cruise
Rainforest Wonders Walk
NSW South Coast Explorer
Tour Description
Like the examples below, your description is where you can bring your tour to life.
In less than 200 words, highlight the key details like locations, activities, and what makes your tour unique. Like your Product Description, use engaging, descriptive language that gets potential customers excited about joining. Ensure the information provided in your Description applies specifically to the tour, rather than your business more broadly.
Examples:
Coastal Explorer Tour on the picturesque Gold Coast offers an unforgettable journey along the stunning coastline. Starting at Surfers Paradise, this guided tour takes you through hidden coves and beaches, offering breath-taking ocean views. Expert guides share insights into local history and wildlife, making the experience both educational and enjoyable. The tour includes complimentary refreshments and a picnic lunch at a secluded spot. Ideal for families and nature lovers, this tour provides a unique perspective on the region's natural beauty. Book your Coastal Explorer Tour today to discover the best of the coast.
Blue Mountains Adventure is a thrilling experience in Australia's rugged interior. This guided hike takes you through ancient forests and scenic trails, culminating in spectacular views of the Three Sisters. Knowledgeable guides provide expert commentary on flora, fauna, and Indigenous culture. The tour includes a hearty breakfast and afternoon tea at a local café. Perfect for adventurers seeking a deeper connection with nature, this tour offers an immersive experience into the Blue Mountains' majestic landscapes. Plan your Blue Mountains Adventure now and book your spot for an unforgettable journey.
Here’s a structured approach to ensure your description is both informative and engaging:
Highlight Unique Features: Emphasise what makes your tour stand out from others, such as exclusive access or expert guides.
Locations Covered: Improve your performance in location-based searches by including special stops and experiences.
What’s included: Be specific and mention meals, guides, transport, or any other perks.
Who it’s for: Let customers know if it’s perfect for couples, families, adventurers, or those seeking relaxation.
Comfort and Amenities: Describe the tour experience by highlighting the key amenities that set your service apart.
Frequency and Flexibility: Mention the frequency of tours, letting potential customers know if there are multiple daily departures and making it easy for them to plan their journey.
Call to Action: End your description with a strong call to action, inviting customers to explore their options, find the most suitable route, and book their journey directly through your website for the best rates and up-to-date information.
Frequently Asked Questions
How long can my Tour Name be?
Tour names can be no longer than 100 characters.
How long can my Tour Description be?
Tour Descriptions can be no longer than 200 words.