What is Indicative Pricing for Attractions?
Indicative Pricing is the range of rates you typically offer for customers who book directly with you. Providing clear and accurate indicative pricing helps potential customers understand what to expect, making their decision to book even easier.
This pricing should reflect the standard rates that most customers will experience, rather than when special promotions or discounts apply.
Your indicative prices for your Attraction should:
Cover different ticket options you offer, ensuring it’s representative of what you generally offer
Represent what most customers would pay under normal booking circumstances
Be standard rates, not including special promotions or discounts.
How to update Indicative Prices for Attractions
Updating your indicative pricing gives potential customers a clear idea of your entry fees, while adding an Indicative Rate Comment provides further context. Here's how to make these updates to your profile.
Log In: Log in to ATDW
Profiles: In the main menu, select 'PROFILES'
Find Profile: Find the relevant profile and click the corresponding ‘UPDATE’ button.
Navigate to Prices: In the sub menu, select 'Prices'.
Do Fees apply? You will be prompted to click a Checkbox.
If you do not want to add prices, select 'Do Not Specify'
To provide ticket price information, select 'What's the entry cost to this attraction'
If your attraction is Free, select 'Customers can experience this attraction for free'.
6. Enter the Lowest and Highest Rates: Enter the minimum and maximum ticket prices. This range should be representative of what customers would pay under normal booking circumstances. Please consider:
Adult prices only (you will be able to add Children's prices below - see Step 8)
Different ticketing options available (i.e. pensioners/concession card holders)
Seasonal variations
Your Standard rates only - not special promotions or seasonal discounts.
7. Enter any Comments: The comment field is your space to provide any additional information related to your pricing in 50 words or less. See: Indicative Rate Comment for examples.
8. Enter Children's Prices (Optional): If you offer a special entrance fee for children, please also select the 'Children have different Prices' Checkbox. Take a moment to enter any Price Comments where relevant. See: Indicative Rate Comment for examples.
9. Submit for Review: Once complete, check your Profile Summary and then submit your profile for review. This step is crucial to ensure that your profile is reviewed, approved, and published, making your updated information visible to potential customers.
Indicative Rate Comment for Attractions
What is an Indicative Rate Comment?
The indicative rate comment is your space to add any extra details about your entry fees that might be helpful for customers. This provides customers with a clear understanding of what their ticket or entry fee covers, any additional costs, and the best options available, improving the overall visitor experience.
What to include in my Indicative Rate Comment
Seasonal Pricing: If prices vary depending on the season, mention when different rates apply.
For example:
Peak season rates apply from December to March.
Ticket Inclusions: Clarify what’s included in the ticket price, such as guided tours, access to specific exhibits, or additional services.
For example:
Ticket includes access to all exhibits and a guided tour.
Group Discounts: Specify any discounts for group bookings or family passes.
For example:
10% discount available for groups of 10 or more.
Concession or Child Rates: Include details on concession rates for seniors, students, or children.
For example:
Children under 5 enter for free.
Concession rates available for seniors and students.
Additional Charges: Mention any optional extras that come with additional costs, such as special exhibits or activities.
For example:
Additional $10 for entry to the evening wildlife tour.
Membership or Passes: If annual passes or memberships are available, highlight these options.
For example:
Annual membership available for $150, includes unlimited entry and exclusive events.
Special Events or Add-Ons: Specify any surcharges for special events, holiday weekends, or private tours.
For example:
Special event pricing applies on public holidays.