Businesses can select from the following Event types:

Business events suitable for profile include major conferences, seminars, galas, product launches, symposiums, and similar activities where the majority of attendees are expected to travel from interstate or overseas. These events should include a program that allows participants time to explore and enjoy the destination.

Community events must be open to the public and held in a public venue. They should be designed to attract a broad audience, including visitors from outside the local area. Events that cater exclusively to special interest groups or specific demographics are not eligible.

Concerts and Performances include plays, musicals, operas, stand-up comedy, circuses, puppet shows, music concerts of all genres, dance performances, one-off film screenings, and live shows like The Wiggles Live, Disney on Ice, or Top Gear Live.

These are one-off educational events that might include art workshops, cooking classes, and talks by motivational or inspirational speakers. The events should highlight experiences that are unique to the city or region and have a strong focus on leisure tourism.

Exhibitions and display events must be temporary or one-off and should not be permanently available at an Attraction. Examples include Open Gardens, temporary art exhibits like French Impressionism, and lifestyle shows such as Easter Shows, Royal Shows, Agricultural Shows, and expos related to caravans, camping, crafts, health and wellness, or food and wine. Musical shows should be listed under Concerts/Performances.

Festivals can include events like film festivals, seasonal festivals such as Floriade, arts festivals, food and wine festivals, multicultural festivals, and Mardi Gras. Celebrations and commemorations may include Australia Day events, ANZAC Day ceremonies, New Year’s Eve celebrations, Easter Egg hunts, Olympic Athletes Welcome Home parades, the Myer Christmas Windows, and Open Days.

Food and Wine Events focus on culinary experiences, where food, wine, or other beverages are the main attraction. Examples include themed dinners, lunches, or performances at wineries, as well as events like Truffle Hunts.

Market events are one-off or irregular markets held in temporary locations. These may include produce markets, craft fairs, special night markets, and other themed markets. Regular, permanent markets should be listed under Attractions/Shopping and Markets.

Sporting events can be for either participation, viewing, or both. To be listed, these events should have significant potential to attract visitors from interstate or overseas. Examples include the Tour Down Under, Australian Formula 1 Grand Prix, V8 Supercars, and World Cup Cricket. Interstate matches across all sporting codes are also eligible.