As of 2023, Google processes over 8.5 billion searches per day worldwide, making it the most widely used search engine, with a market share of over 90%. This highlights the immense potential for businesses to reach global audiences through Google.

A Google Business Profile helps tourism businesses manage their presence on Google Search and Maps, showcasing essential details like location, hours, and reviews. Once set up, you can sync your Google Business Profile with your ATDW profile for consistent, up-to-date information across both platforms. (See: Google Business Profile Integration)

A Google Business profile is a free online profile that allows businesses to manage their presence on Google Search and Google Maps. It helps businesses provide essential information such as location, contact details, opening hours, and customer reviews. For tourism businesses, a Google Business profile is a powerful tool to increase visibility, attract more visitors, and showcase what makes your business unique to potential travelers searching in your area.

Tourism businesses, such as accommodations, attractions, tour operators, restaurants, and visitor centres, can all benefit from having a Google Business Profile. It’s a great tool for increasing visibility and connecting with potential visitors who are searching for experiences in your region. Whether you have a physical location, such as a hotel or restaurant, or provide services like guided tours or activities, a Google My Business page helps your business stand out in local search results and makes it easier for travellers to find you.

Getting started with a Google Business Profile is simple and can significantly boost your local visibility. View Google's step-by-step guide on how to do this. By following these steps, you’ll be well on your way to making your business more visible to local customers searching for services like yours.

Yes, a Google Business Profile is the same as Google My Business. Google rebranded Google My Business to Google Business Profile in 2021. While the name has changed, the functionality remains the same.