Event organisers should publish their event profile at least 4 weeks prior to the event date.
Why Publish 4 Weeks in Advance?
Maximum Visibility: Publishing 4 weeks ahead ensures your event appears across distributor websites and partner channels, giving your audience time to discover and plan.
Improved Search Ranking: Early listings are prioritised in search results, increasing your event’s exposure.
Media and Trade Opportunities: Many media outlets and industry partners require several weeks’ notice to feature events in their coverage and newsletters.
Attendee Planning: Potential attendees need time to arrange travel, accommodation, and schedules, especially for larger or regional events.