Why Reactivate a Profile?
Reactivating a Profile moves it back into an editable state and makes it visible in the Profile Owner’s dashboard for updates and submission.
Every reactivation helps our regions put their best foot forward, strengthening the collective tourism presence. So, if you’re an ATDW administrator, we encourage you to take a moment to check for expired profiles that are ready to be reactivated—and work alongside profile owners to help them put their business back in front of more travellers worldwide. Need support? We're here to help.
When to Reactivate a Profile
Administrators can reinstate a profile when the business is ready to be promoted again, including:
Reopening after temporary closure.
Seasonal operation resuming (e.g., summer tours, winter lodges).
Significant updates made to business details or offerings.
Alignment with an upcoming marketing campaign or promotion.
How Administrators can Reactivate a Profile
The following process applies to Platform Administrators only.
Follow these steps to reinstate a profile so it can be updated and submitted for publishing through our distributor network:
Log In: Log in to ATDW
Find the Profile: Find the relevant profile and click the corresponding ‘UPDATE’ button.
Re-enable by Rejecting: Select Reject for the disabled profile. This will change its status to Rejected, which allows further edits.
Make a Quick Edit: Open the content section (e.g., main description). Make a small change—such as adding a full stop—then click outside the text box. A green square and tick will confirm the auto-save.
Reverse the Edit: Remove the temporary change you made.
View Summary. The profile status will now show as Draft with the note Expired: changes not yet submitted.
Confirm Visibility: The profile will now appear in the Profile Owner's dashboard, ready for them to update, finalise, and submit for review.