You have a number of options when it comes to sourcing images to create a visually appealing and engaging profile.
When sourcing images, always:
Check the usage guidelines before using an image
Ensure that you have the necessary permissions and licensing rights
Credit the photographer and copyright source in the photo details to give proper attribution
Make sure the photos you select meet our Content Guidelines.
Image Sources for your Profile
State or Territory Tourism Organisation (STO) Image Library
Your State Tourism Image Library offers thousands of high-resolution images that you can use in your profile for free. Click on the relevant link below to register your details and start searching for images that fit your profile or destination, and let them know how you plan to use the images. The STO team will review your request, and if approved, you'll get access to those images. Just make sure you have the distribution rights and credit the photographer where required.
Professional Photographers
Hiring a professional photographer can provide you with custom, high-quality images tailored to showcase your business, services, and unique selling points. This option ensures that the photos align perfectly with your brand's identity and message.
User-Generated Content
Encouraging your customers to share their photos and experiences on social media using a specific hashtag can provide authentic, real-life images of your business. With permission, you can use these images on your website, social media, and even your profile.
Local Tourism Organisations
In addition to the State Tourism Image Libraries, local tourism organisations, such as regional tourism boards or chambers of commerce, often have image galleries that their members can use for promotional purposes. Check with your local tourism office to see what resources are available.
Community or Partner Collaborations
Partner with other local businesses, such as hotels, tour operators, or attractions, to share images. Collaborative efforts can help each business access a wider range of high-quality images and promote each other’s services.
Events and Festivals
Photos from local events, festivals, and community activities can provide engaging and relevant content. Capture images during these events or obtain them from event organisers to show the vibrant culture and activities in your area.
Your Own Library
Building your own image library by regularly capturing photos of your property, activities, and events can be a valuable resource. Keep a collection of high-resolution images that you can update and refresh periodically to keep your marketing materials current.
Drone Photography
If applicable, using drones to capture aerial shots of your location or landscapes can provide stunning and unique perspectives that stand out in marketing materials. Ensure that you comply with local regulations when using drone photography.
Social Media Platforms
Platforms like Instagram and Pinterest can be great sources of inspiration and images. Reach out to users who have taken compelling photos of your business or area to request permission to use their images.
Frequently Asked Questions
Can I use photos from the internet?
If you gain explicit permission from the copyright holder, you are able to use photos from the internet. Always ensure you have permission to use the image and that you acknowledge the photographer appropriately.
Can I use photos from customers?
If you can gain explicit permission from the copyright holder, in this case the customer, you can use photos from customers. Always ensure you have permission to use the image and that you acknowledge the photographer appropriately.
Need help managing your Photos?
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