What is Copyright?
Copyright is a legal protection that automatically applies to original works, such as photographs, music, and text, giving the creator exclusive rights to control how their work is used, shared, or reproduced.
In the context of ATDW, this means that you must have the proper permissions or ownership rights to use photos on your profile to ensure compliance with copyright laws and respect the rights of content creators. Unauthorised use of copyrighted material can lead to legal issues, so it's crucial to have explicit permission or the correct licensing before using any images.
How to add Copyright information to my photo
Follow these simple steps to correctly add copyright information to your photo.
Identify the Copyright Holder: Determine who owns the rights to the photo. This could be the photographer, a media agency, or your business if you have purchased the rights. If you hired a photographer, confirm the copyright details with them before use.
Enter the Copyright Holder’s Name: In the Copyright field, enter the name of the person or entity that holds the copyright. For example, you might enter 'John Smith Photography' if the photo was taken by a professional photographer or your business name, if your business owns the rights.
Include Any Licensing Information: If the image is licensed under specific terms (for example: Royalty-free, Rights-managed, Creative Commons), mention the type of license along with the copyright holder's name. Each type of license dictates how and where the image can be used, and clarifies the usage rights for those viewing the image.
Best Practices for Copyright
Always Verify Rights
Before uploading an image, ensure you have the legal right to use it and know who holds the copyright. Never assume rights or use images without clear permission.
Keep Records
Maintain documentation or agreements that outline the copyright terms for images used. This can include contracts with photographers or proof of purchase for stock images. You may also like to document information on modification rights, geographic restrictions, duration of licence and attribution requirements. Clearly documenting this licensing information helps protect your business from legal issues, ensures respect for copyright owners, and guides how images can be used effectively in your profile and marketing materials.
Update When Necessary
If there are changes to copyright ownership or licensing terms, update the Copyright field to reflect the current rights holder accurately.
Frequently Asked Questions
What if I don’t know the copyright holder?
If you don’t know the copyright holder, do not use the image. It’s essential to have clear copyright information to avoid legal issues.
Why Credit Your Photographer?
Acknowledging the photographer in your profile is essential because it respects and recognises their creative work and intellectual property. Proper attribution ensures that photographers receive credit for their effort, skill, and artistry, which not only honours their contribution but also supports ethical practices in the use of creative content. Overall, it is a simple but impactful way to show appreciation for the talent and creativity that help bring your profile to life.
Unsure about Copyright requirements?
We're here to assist. Click here for contact options and further support.