Deal inclusions clearly outline the benefits and services - or added value - your customers will receive as part of the offer, ensuring they know exactly what to expect. This could range from accommodation and meals to activities or bonuses, making your offer more enticing and transparent for potential bookings.
Writing Deal Inclusions
Your Deal Inclusions should be detailed and clear, outlining exactly what customers can expect when they take advantage of the offer, ensuring there’s no confusion or unmet expectations. Here are some guidelines to help you effectively articulate your deal inclusions :
Use Short, Clear Sentences
Keep sentences concise to make it easy for customers to quickly understand what’s included.
Be Specific
Clearly outline what is offered, including any relevant details such as dates, times, or conditions.
Example:
Two-night stay in a deluxe room with ocean views, valid for stays between June and September.
Focus on Value
Highlight the added benefits or value the customer will receive as part of the deal.
Example:
Complimentary spa access and 20% off any in-house dining.
Use Positive, Engaging Language
Make your inclusions sound appealing by using upbeat, customer-focused language.
Example:
Relax with a free welcome drink upon arrival.
List Each Inclusion Separately
Bullet points or separate sentences can help break down inclusions for clarity and ease of reading.
Avoid Unnecessary Jargon
Use simple, easy-to-understand language that everyone can follow.
Example:
Instead of 'Complimentary F&B Credit,' say 'Free $50 Dining Credit.
Be Transparent
Ensure that customers fully understand what’s included and any limitations or conditions attached to the deal.
Example:
Includes free Wi-Fi. Offer not valid on public holidays.
Example Deal Inclusions
Examples:
Stay 2 nights in a deluxe suite with stunning ocean views.
Enjoy late checkout.
Savour a 3-course meal with wine pairings.
Enjoy exclusive backstage access and meet-and-greet opportunities.
Join a free guided vineyard tour with a wine tasting experience.
Free snorkeling gear provided for the duration of the trip.
Free pickup and drop-off at your hotel.
Includes helmet, map, and water bottle with each hire.
Get a free GPS rental with every car hire.
Free Wi-Fi on board during your journey.
All transportation and national park fees included.
Round-trip airport transfers included for added convenience.
Skip-the-line access to all major exhibits.
Save 20% on your next stay when you book during your current visit.
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