When adding a Transport service to your profile, it’s important to highlight what makes your offering unique. This begins with a compelling Service Name and Description.
Transport Service Name
Choose a name that clearly conveys the Transport service you are offering, keeping it simple and descriptive. Make sure it instantly tells potential customers what to expect.
For example:
Airport Transfers Gold Coast
Sydney Express Ferry
VIP Charter flights Darwin and Kakadu
What to include in my Transport Service Description
When crafting a transport description, aim to create a compelling overview that highlights the key features, benefits, and destinations of the service. Here’s a structured approach to ensure your description is both informative and engaging:
Service Overview: Start with a brief introduction to your transport service. Highlight its main purpose and the regions or destinations it connects. Emphasise any popular routes, making it clear how your service provides an essential link between key locations.
Destinations Covered: List the major cities, towns, or points of interest that your transport service reaches. Focus on destinations that attract a high volume of travellers or have unique attractions. This will help your audience understand the range of travel options available.
Comfort and Amenities: Describe the onboard experience by highlighting the key amenities that set your service apart.
Consider including features like:
Comfortable seating for a relaxing journey.
Wi-Fi and charging stations to keep passengers connected on the go.
Entertainment options to make the trip more enjoyable.
Additional amenities like refreshments or accessible facilities if available.
Frequency and Flexibility: Mention the frequency of trips or services offered, and highlight any flexibility in scheduling that benefits travellers. Let potential customers know if there are multiple daily departures, making it easy for them to plan their journey.
Booking and Planning Tools: Encourage users to take advantage of any journey planning tools or schedule finders you offer. Make sure to highlight the simplicity of checking schedules, fares, and availability. Direct them to your online booking system for a seamless reservation process.
Call to Action: End your description with a strong call to action, inviting customers to explore their options, find the most suitable route, and book their journey directly through your website for the best rates and up-to-date information.
How to update your Transport Service Name and Description
Log In: Log in to ATDW
Profiles: In the main menu, select 'PROFILES'
Find Profile: Find the relevant profile and click the corresponding ‘UPDATE’ button.
Navigate to your Transport Type/Service: In the sub menu, click on the relevant transport service you'd like to update. The different Services you've set up under that Transport Type will appear in the sub menu below. Click on the name of the relevant Service.
Add or Update your Name and Description: Use this opportunity to set your offering apart from your competitors. (See: What to include in my Transport Service Description)
Submit for Review: Once complete, check your Service Summary and then submit your profile for review. This step is crucial to ensure that your profile is reviewed, approved, and published, making your updated information visible to potential customers.
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