What is Indicative Pricing?
Indicative Pricing is the range of rates you typically offer for customers who book directly with you. This pricing should reflect the standard rates that most customers will experience, rather than when special promotions or discounts apply.
By offering a transparent view of your pricing, you not only set the right expectations but also enhance the appeal of your profile. It’s all about giving your potential customers a realistic understanding of the cost of their hire.
What needs to be considered?
Your indicative rates should:
Cover different hire services you offer, ensuring it’s representative of what you generally offer
Represent what most customers would pay under normal booking circumstances
Be standard rates, not including special promotions or discounts.
How update Indicative Prices for Hire Businesses
Log In: Log in to ATDW
Profiles: In the main menu, select 'PROFILES'
Find Profile: Find the relevant profile and click the corresponding ‘UPDATE’ button.
Nominate if fees apply: In the sub menu, select 'Indicative Prices'. Nominate whether customers can hire for free OR whether fees apply by clicking the relevant checkbox.
Enter the Lowest and Highest Rates: Enter the minimum and maximum rates you charge. This range should be representative of what most customers would pay under normal booking circumstances (See: What needs to be considered?) .
Enter any Comments: The comment field is your space to provide any additional information related to your pricing in 50 words or less. See: Indicative Rate Comment for examples.
Submit for Review: Once complete, check your Profile Summary and then submit your profile for review. This step is crucial to ensure that your profile is reviewed, approved, and published, making your updated information visible to potential customers.
Indicative Rate Comment
The indicative rate comment is your space to add any extra details about your indicative rates that might be helpful for customers. This helps potential customers understand the full cost and any conditions associated with their hire service.
Here’s how you can use it effectively:
Seasonal Rates: If your pricing changes depending on the season, mention when higher or lower rates apply.
For example:
Higher rates apply during peak season from December to January.
Duration-Based Pricing: Include information about different rates for short-term vs. long-term rentals.
For example:
Discounts available for multi-day rentals
Extra Charges: Clarify any additional fees, such as for extra equipment, insurance, or cleaning.
For example:
An additional $15 fee applies for optional safety gear hire.
Deposit or Bond Requirements: Specify if a security deposit is required.
For example:
A $200 security bond is required at the time of booking.
Group or Bulk Discounts: If you offer special rates for groups or longer rental periods, include that information.
For example:
Group bookings of 10 or more receive a 10% discount.
Pickup and Delivery Options: Mention if there are any additional charges or details for delivering or picking up the hire items.
For example:
Pickup and delivery available within 10km for an additional $25.
Extra Time Charges: Clarify if customers are charged extra for returning items late.
For example:
Late returns will incur a fee of $20 per hour.
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