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Cellar Door and Tastings

Helps potential customers understand the structure and set realistic expectations for their wine tasting experience.

Updated over 2 weeks ago

What is a Cellar Door/Tasting?

A wine tasting at a cellar door is an experience where customers can sample a selection of wines directly from your winery. It offers a chance to explore different varieties and vintages, often with expert guidance from the winemakers or staff, who explain the flavours, production methods, and characteristics of each wine. This tasting experience helps visitors gain a deeper appreciation for your wines.

How to update requirements for Tastings

The information you provide in this section outlines the specific requirements and conditions for wine tastings at your venue, and applies only to Wineries (See: Food & Drink Types).

  1. Log In: Log in to ATDW

  2. Profiles: In the main menu, select 'PROFILES'

  3. Find Profile: Find the relevant profile and click the corresponding ‘UPDATE’ button.

  4. Service & Prices: In the sub menu, select ' Service & Prices'.

  5. Cellar Door Tastings: In the 'Cellar Door Tastings' section, use the checkboxes to select the option/s that apply:

    Bookings Required: Visitors need to make a reservation in advance for a tasting or cellar door experience. This helps ensure availability and a more personalised service.

    Seated Tasting: The tasting experience is conducted while seated, offering a more relaxed and immersive experience, often with explanations or guided tastings from staff.

    Paid Tasting: There is a fee for the tasting experience. This can cover the cost of the wine samples and may also include additional elements, such as paired food or guided tasting notes. If this option is selected, you'll be prompted to enter the price of your tastings, using numerals only. (See: Cellar Door/Tasting price below)

  6. Submit for Review: Once complete, check your Profile Summary and then submit your profile for review. This step is crucial to ensure that your profile is reviewed, approved, and published, making your updated information visible to potential customers.


Adding the Cellar Door Tasting price

When entering your Cellar Door/Tasting price, the price should:

Standard Tasting Price: Enter the regular price for a wine tasting experience. Do not include any discounts for groups, concessions, or special offers.


Additional Purchases: Do not include the cost of bottles or other products sold separately.

Surcharges: Do not include additional fees like public holiday surcharges in the base tasting price.


Frequently Asked Questions

I can't see the Cellar Door/Tastings section

If you can't see the Cellar Door/Tastings section, then it's likely that you have not selected 'Winery' as a Food & Drink type. To add Winery as a type for your profile:

  1. Select 'Food and Drink Type' in the sub menu

  2. Click on 'Wineries'.

  3. Click on 'Services & Prices' in the sub menu, the Cellar Door / Tastings section will be added.

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