You can send One-Way & Two-Way SMS and MMS messages in Australia.
Available Sender IDs
You can choose from a few Sender ID options when sending to Australia.
Registration and fees may apply.
Not sure which one to choose?
See our Sender ID guide or contact support — we're happy to help.
Shared numbers
Shared numbers are free, ready to use, and don’t need registration. Messages will be sent from our pool of local Sender IDs, so the number might be different each time.
Shared numbers are recommended for one-way messaging only.
Dedicated numbers
Send from a trusted, local number. Your messages will always come from a consistent Sender ID, which is perfect for establishing trust and recognition.
Purchase a dedicated number via our Dashboard by going to:
Log into your ClickSend Dashboard.
Navigate to the Sender IDs section: Under this, select 'Buy a Number.'
Provide Required Information: Enter your business name, contact details, and Australian address (in IPND format).
Submit Details for Verification: After submission, ClickSend validates the details and facilitates ACMA approval.
Sender IDs ➔ Buy a Number
Registration requirements
To register a dedicated number, you will need to provide:
Your business name
Business address
Contact number and name of contact
Intended use case for your number
Alpha tags
Alpha tags allow you to use your brand name as your Sender ID instead of a number. Recipients cannot reply to messages sent using an alpha tag.
Register an alpha tag via our Dashboard by going to:
Sender IDs ➔ Manage Senders
Please note the upcoming changes to alpha tag regulations in Australia, as outlined by ACMA. Learn more here
Own numbers
Send messages using your own number. Replies will go straight to your phone.
Register your own number via our Dashboard by going to:
Sender IDs ➔ Manage Senders
Frequently Asked Questions
Will my number appear as an Australian number?
Yes, the number will have the +61 prefix, signifying it as an Australian number.
Can I use a non-Australian address to register my number?
No, you must provide a valid Australian business address, including street, suburb, state, and postcode. PO Boxes are not allowed.
Do I need to provide business details?
Yes, providing valid business details is mandatory. ClickSend verifies this information to ensure compliance with ACMA regulations.
Rules and best practices
Providing the right details to register a dedicated number
Each time you register a dedicated number you need to provide your business name, contact name, Australian business address, and phone number. This is required by ACMA. ClickSend will forward these details to ACMA for approval as part of the verification process.
Use your closest Australian business address
Don't have an Australian address? Contact support
You'll need to provide details for each number you buy
Content guidelines
Before you start sending, carefully review our sending guidelines to understand the types of messages you can't send.