In-Market Dates
Setting a clear in-market date ensures your deal is available during the right window of time; ensuring your campaign hits the market when it’s most relevant and impactful. Equally important is to keep track of these dates to ensure your offers are always up to date and align with your marketing strategy.
Add In-Market Dates
When setting up your deal or offer, you'll be required to select an in-market start date and an end date, giving you control over the exact duration within a 3-month period.
An in-market start date is the launch date when your Deal or Offer goes live and is visible to potential travellers.
The in-market end date is the date that your Deal or Offer is no longer available to view.
Once the in-market end date for your deal or offer has passed, the promotion is no longer actively advertised and your customers will no longer see your deal. If you need to extend the deal, simply adjust the in-market dates before the promotion ends.
If you're changing your In-Market Dates, be sure to update your Terms and Conditions to reflect the new dates.
Validity Dates
Validity dates are the period that customers are able to use (or redeem) their Deal or Offer. After this date, the Deal or Offer is no longer available.
Example:
Your hotel offers a special discount with validity period from 1 June - 30 June. Only guests staying at your hotel between 1 June - 30 June are eligible to claim this discount.
Adding validity dates to your deals ensures that promotions have a clear end date, helping you set customer expectations, makes it easier to manage campaigns and ensures your deals are aligned with your business goals.
Add Validity Dates
When setting up your deal, you'll choose a Validity start date and end date, giving you control over the exact timeframe customers can redeem your offer.
Frequently Asked Questions
What's the difference between In-Market Dates and Validity Dates?
In-market dates are when your deal is actively promoted on distributor websites. This period can be anywhere up to 3 months, during which time potential customers from around the world can view and book your deal.
Validity dates refer to the time period when customers can use the deal they've booked, extending up to two years. This allows customers flexibility to plan their visit or purchase well in advance, ensuring they can redeem the deal at a time that suits them.
How long can my deal be In-Market?
Deals and Offers are active and can be advertised for up to three (3) months. After this period, the deal will automatically become inactive.
Can I change my In-Market dates?
Yes, you can shorten or extend your in-market dates if needed. This allows you to adjust the availability of your deal or offer to better align with changes in your marketing strategy or demand, ensuring it hits the market at the right time.
If you're changing your In-Market Dates, be sure to update your Terms and Conditions to reflect the new dates.
Can I extend my In-Market dates?
Yes, if you need to extend your Deal or Offer, you'll need to adjust the in-market dates before the promotion ends. Once expired, you’ll have the option to create a new deal or update the Deal with new in-market dates for future use.
If you're extending your In-Market Dates, be sure to update your Terms and Conditions to reflect the new dates.
How long can my Deal or Offer Validity period be?
The validity period for your Deal or Offer can be anywhere up to two (2) years.
Need help managing your Deals or Offers?
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