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Tracking Requirements for Distributors

To effectively measure engagement and optimise content delivery, all distributors must implement tracking across their digital cannels.

Updated this week

As an ATDW distributor, implementing tracking across your digital channels is a mandatory requirement under the Distribution Licence Agreement. Tracking enables ATDW and its partners to measure engagement, demonstrate value to tourism businesses, and continually improve the quality and relevance of content delivered to travellers.


Why is tracking required?

Tracking provides deep insights into how travellers interact with your content. By using Web Beacons, Image URL Tracking, and Contact & Booking URL Tracking, you can:

  • Optimise your site and content based on actual user behaviour

  • Demonstrate your impact to tourism operators and stakeholders

  • Support data-driven marketing and content decisions

  • Meet compliance obligations as a distributor partner


When should tracking be implemented?

Tracking must be implemented as soon as you integrate our content or within 30 days of launching new sites or services.


What tracking is required?

Web Beacons

Web Beacons are transparent 1x1 pixel images embedded in your web pages or emails. They automatically track when a page is viewed or an email is opened, capturing statistics on page and product views without affecting your site’s appearance or performance.

Where to use:

  • Embed Web Beacons in the HTML of your web pages displaying ATDW content.

  • In email campaigns, use Web Beacons to monitor open rates and engagement.

Where to get more information: See Web Beacon in our API Guide.

Image URL Tracking

Image URL Tracking uses unique URLs for each image associated with your content. This allows us to monitor how often images are viewed, supporting data-driven decisions about content and design.

How to implement: Always use the image URLs output by the API, ensuring the tracking code remains intact.

Where to get more information: See Image URL Tracking in our API Guide.

Contact & Booking URL Tracking

Contact and booking URLs now include tracking versions. These URLs allow us to measure click-throughs and conversions, helping profile owners understand the value your channel delivers.

  • Track Click-Throughs: Understand how many users are clicking through to make enquiries or bookings.

  • Optimise Conversion Paths: Use this data to refine your content and user experience for higher conversion rates.

How to implement: Use the “withTracking” versions of contact and booking URLs provided in the API response for all click actions or buttons.

Where to get more information: See Contact & Booking URL Tracking in our API Guide


What information is collected?

The above tracking methods allow us to collect the following information from the distribution channels:

Data Collected

Description

Example

ATDW Product ID

Unique reference to the ATDW listing profile

5ca34f357ec52ec26f21920f

ATDW Distributor ID

Unique reference to your organisation as a licensed distributor

56b1eb9344feca3df2e320c6

Language

Language of the content viewed

Chinese Simplified

Syndication Method

Method used to display the content (e.g. API)

API

Origin

Source sending the pixel request

Domain

Domain of the source

google

IP address

IP address of the visitor

192.168.0.1

Proxy IP list

Forwarding or alternate IP addresses

10.1.5.3, 10.1.5.7

User agent

Browser information

Chrome


How do I get started?

If you have questions or need support, we're here to help ensure your tracking is set up correctly and your integration is compliant.

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