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API Rate Limiting

Discover what rate limiting is and what you need to do to ensure you can access the content you need.

Updated this week

Rate limiting is a mechanism used to control the number of requests a user or application can make to our API within a specific time frame. This helps ensure fair access, system stability, and a consistent experience for all users.


What is Rate Limiting?

Rate limiting defines how many requests can be made in a given time window. If this limit is exceeded, the system may delay or reject additional requests, often returning an HTTP 429 "Too Many Requests" error.

Why is Rate Limiting required?

  • Prevents abuse or excessive use

  • Ensures availability for all users

  • Protects backend services from overload

  • Helps mitigate automated or high-volume traffic

  • Supports consistent and reliable API performance


How does Rate Limiting work?

Each user or system is monitored based on identity (like API key or IP address). Requests are counted over time. If the allowed threshold is reached, further requests may be rejected.


How do I know if I’ve reached the Rate Limit?

Requests exceeding the Rate Limit receive an HTTP 429 'Too Many Requests' response - an example is provided below. This may include a Retry-After header telling you when to try again.

Example Response:

HTTP/1.1 429 Too Many Requests

Retry-After: 60

What to do if I've reached the Rate Limit?

To handle 429 Errors (too many requests), avoid or manage rate limits, distributors are encouraged to:

  • Spread out your requests rather than sending them in bursts

  • Implement retry logic using exponential backoff

  • Respect the Retry-After 60 seconds header in 429 responses

  • Cache responses to reduce redundant API calls

  • Use batching to combine multiple requests

  • Monitor your request volume and adjust as needed


Rate Limiting best practices

  • Plan your request volume based on expected usage

  • Use caching and avoid unnecessary calls

  • Implement a retry logic with delays

  • Use pagination or batching to reduce volume

  • Monitor for 429 responses and take corrective action

  • Avoid traffic spikes and distribute requests evenly


Frequently Asked Questions

What should my application do when it receives a 429 response?

You should pause further requests, honour the Retry-After header, and implement exponential backoff before retrying.


Will rate limits change over time?

Yes, our Rate Limits may change over time. Rate Limits may be adjusted based on system performance, usage patterns, or changes to the API platform. We recommend building flexibility into your integrations.

Are retries guaranteed to succeed?

No-even with backoff logic, retry attempts may still hit limits if usage remains too high. It’s important to monitor and control request volumes.

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