Creating multiple separate profiles for the distinct areas of your business helps you cater to different customer needs while maximising exposure for each of your unique offerings.
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Why Create Separate Profiles?
Improve Discoverability
Customers searching for specific experiences can find your business more easily.
Provide Clarity
Separate profiles prevent confusion, especially if your businesses have different operating hours, offerings, or service styles.
Enhance SEO and Online Visibility
Each profile boosts the chance of being found by different target audiences, increasing your overall reach.
Highlight Your Unique Offerings
Each profile allows you to showcase the distinct features of each business, whether it’s the curated wine experience at your cellar door or the dining ambiance at your restaurant.
Tailor Marketing Efforts
With separate profiles, you can craft more targeted marketing messages and promotions suited to the specific audience for each business.
Improve Customer Experience
Providing clear, dedicated profiles for each business ensures customers have all the relevant information, improving their decision-making and overall experience with your brand.
Do I need more than one profile?
Where certain conditions are met, tourism businesses can have more than one Profile. This includes:
Multiple Products or Services
If your business offers distinct products or services across different categories, each can have its own profile. For example, a business that operates both a hotel and a restaurant within the same premises would need to create separate profiles for the accommodation and the dining service under their respective categories.
Operating Across Different Locations
If your business operates at multiple physical locations, each location can have its own profile. This is particularly relevant for chains or franchises located across multiple premises.
Multiple Unique Experiences
In cases where a business offers significantly different experiences within the same category that are distinct enough to warrant separate attention (such as a tour company offering completely different types of tours, like wildlife tours and cultural heritage tours), each unique experience might be eligible for its own profile.
Special Events or Seasonal Activities
If a tourism business hosts significant seasonal events or offers special activities that are distinct from its regular offerings, these may also qualify for separate profiles under the Events category.
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