What are Services?
Services refer to the individual parts or offerings within your tourism business, such as specific room types or individual tours. Each service represents a distinct part of your business that can be managed and promoted separately, helping you to highlight what makes each offering unique, while also saving you from having to manage multiple profiles.
Who Can Add Services?
If you fit within any of the following, you will be able to add multiple Services to your profile:
Accommodation businesses with multiple room or accommodation types
Transport providers with multiple transport options available
Tour providers who run more than one tour
Hire businesses who have multiple hire options
Journeys with multiple options
Have multiple offerings but not in a category above? You may benefit from creating multiple Profiles instead.
Why Add Services?
Saves you Time: Adding different services helps you showcase your entire business offering, without having to create and manage multiple profiles.
Better Visibility: By listing each service individually you provide more touchpoints for customers to find and engage with your offerings. You can also upload extra photos, provide tailored descriptions, and create targeted deals for specific parts of your business.
Targeted Marketing: You can tailor descriptions, images, and deals for each service, making it easier to promote unique experiences or special offers.
Boosts SEO: Each service has its own description and keywords, which improves your profile’s search engine optimisation (SEO), making it easier for potential customers to find you online.
Enhanced Customer Experience: Giving potential customers detailed insights into each service helps them make more informed decisions, leading to higher satisfaction and more bookings.
Maximise Bookings: By showcasing all your services, you increase the chances of matching with customers’ interests, boosting overall booking potential.
How to manage your Services
By managing your services effectively, you can ensure that each part of your business is accurately represented and tailored to meet customer expectations, helping you stand out, attract more bookings, improve customer satisfaction, and keep your business competitive. Here are some best practices to follow when managing your services:
Keep Information Updated: Regularly review and update descriptions, pricing, and availability to ensure that your services reflect what’s currently on offer. This prevents customer confusion and boosts credibility.
Add High-Quality Photos: Showcase each service with professional images that give potential customers a visual representation of what to expect. Clear, high-resolution images attract attention and provide insight into your offering.
Tailor Descriptions: Craft descriptions that highlight the unique features of each service. Be concise, informative, and focus on the key selling points that would appeal to your target audience.
Monitor SEO Impact: Ensure your service titles and descriptions are optimised for SEO. Use keywords related to your service and location to increase the chances of appearing in relevant search results.
Use Consistent Branding: Make sure that the tone, style, and details of each service align with your overall brand. This consistency helps build trust and recognition with your audience.
Include Clear Pricing Information: Be transparent about pricing, including any variables or seasonal changes.
Test and Update Regularly: Periodically review the performance of each service to ensure it’s meeting customer expectations and business goals. Make necessary adjustments based on feedback or changes in market demand.
Frequently Asked Questions
How many Services can I have?
Add as many services as you need to accurately represent your offering. Doing so helps potential customers understand all the options you provide and makes it easier for them to find exactly what they’re looking for.
Need assistance managing your Services?
We're here to assist. Click here for contact options and further assistance.