Having access to fresh, up-to-date content greatly benefits travellers, ensuring they have access to accurate information about your tourism business.
To maintain this, your profile will expire if it hasn’t been updated in over 12-months. It's best practice to log in regularly to review and update your listing, especially if any business details change. At a minimum, we recommend updating your profile seasonally to maintain relevance to customers.
Does My Profile Expire?
Yes, most Profiles expire after 12 months if they are not updated. Making regular updates essential in keeping your profile active and visible via our network. Event profiles are the exception. They expire automatically at the end of the event date, meaning the profile is only active while the event is relevant. (See: When will my Event Profile Expire)
Where to see your Profile Expiry Date
Your Profile Expiry Date is visible in your Profile Dashboard (shown below).
What happens after a Profile Expires
Renewing your profile ensures that your business stays visible and relevant to travellers, maximising your reach and opportunities. If you don't renew, your profile will become inactive, meaning potential customers won't be able to find your offerings. (See: How to Renew an Expired Profile)
To reinstate an expired profile, simply contact us for assistance. Keeping your profile current is essential for maintaining a strong online presence and attracting more visitors to your business.
Will I be told before my profile expires?
You'll receive a reminder email one month before your profile expires, giving you ample time to log in and update it. If you don't update it, your profile will become inactive or 'expire', meaning potential customers won't be able to find your offerings.