We've refreshed our brand to better reflect who we are today—and where we’re headed next.

To support this evolution, we’ve created a central hub that brings together all the updated resources DMO partners need to roll out our new look and messaging across your channels—at your own pace. This toolkit includes everything from key messaging and refined logos to video content, making it easy to demonstrate the real-world impact and strategic value of ATDW to your stakeholders.

By updating your channels using these resources, we can work together to create a consistent, trusted, and unified brand presence across our entire tourism ecosystem. This collaboration helps amplify our shared achievements and presents a credible, collective story—wherever our audiences connect with us.

Of course, if you have any questions or need support, we’re here to assist.

This resource has been developed specifically for Destination Marketing Organisations to support consistent, clear communication about the value and role of ATDW across all regions. It provides a unified messaging framework that you can adapt to fit your local voice—making it easier to explain ATDW’s benefits to stakeholders, industry partners, and tourism operators.

Whether you're updating your website, guiding conversations with businesses, or preparing presentations, this resource is here to help ensure we speak with a shared, credible voice as we champion digital visibility and sustainable growth for Australian tourism. Download the guide below.

To maintain a consistent, recognisable brand across all networks, we request that digital channels are updated with our refined logo—available in the Downloads section, below.

This short explainer video walks viewers through the essentials of ATDW—from profile creation right through to discovery and booking. It’s designed to make the process clear for industry partners and stakeholders alike, showcasing the pathways that connect businesses to travellers worldwide.

As we refine our collective approach and evolve our messaging, we invite you to use this video across your digital touchpoints as a practical resource for our industry.

Desktop and mobile versions of this video are available for download below.

A new DL Brochure is now available to our DMO Partners. This resource is available in print-quality, with or without crop marks.