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What is a Profile?

Your Profile is your business’s digital footprint in the tourism industry, helping you connect with potential visitors.

Updated over a month ago

Your Profile showcases what you have to offer. It's designed to attract and inform potential visitors by providing all the essential details about your business in one place.

Once published, your Profile is distributed across a network of over 250 tourism websites, including major platforms like Australia.com as well as your State or Territory Tourism Organisation (STO) and regional tourism organisations (RTOs) websites. This wide reach ensures that your business is visible to a large and diverse audience, both domestically and internationally.

It’s important to keep your Profile updated with the latest information, such as new services, changes in operating hours, or special offers. Regular updates ensure that your profile remains relevant and attractive to potential visitors.


Why Create a Profile?

Imagine having just one profile that showcases your business across multiple sites, boosting your online presence effortlessly. With ATDW, you control your information with instant updates everywhere, including Google My Business. Your profile is mobile-compatible and can be translated into multiple languages for a wider reach.


What is Included in a Profile?

Your Profile will include:

Business Details

Basic information such as your product name, location, contact details, and operating hours. This ensures that potential customers know how and when they can reach you.

Description

A detailed overview of your business, highlighting what makes it unique and why visitors should choose it. This could include information about the services you offer, the experiences you provide, and any special features or amenities.

Visual Content

High-quality photos and videos that give potential visitors a visual preview of what they can expect. Visual content is a crucial part of your profile as it helps to attract attention and build interest.

Categories

Categories help organise your business within the our platform, making it easier for users to find you based on what they’re looking for, whether it’s accommodation, attractions, events, or tours.

Links and Social Media

Direct links to your website and booking URLs, social media profiles, enabling visitors to connect with you easily or make reservations.


Frequently Asked Questions

Is a Profile the same as a Listing?

Yes, a Profile and a listing is the same thing. We've simply updated our terminology to better reflect the value we provide.

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