Profiles are divided into 11 specific product categories. Together, these categories cover the broad spectrum of businesses and services that contribute to a rich and varied tourism experience in Australia.
What are the Product Categories?
The Categories are:
Accommodation: various types of lodging options such as hotels, motels, bed and breakfasts, holiday houses, apartments, resorts, hostels, caravan parks, and farm stays. (See: Accommodation Categories)
Attractions: A wide range of experiences that visitors can enjoy, including natural attractions (like national parks and waterfalls), amusement and theme parks, galleries, museums, historical sites, and more. (See: Attraction Categories)
Events: Festivals, exhibitions, community events, markets, concerts, and sporting events. (See: Event Categories)
Tours: Guided or self-guided tours could range from walking and biking tours to adventure activities like skydiving or cultural experiences such as wine tasting tours. (See: Tour Categories)
Food & Drink: Restaurants, cafes, wineries, breweries, bars, and other food and beverage establishments that offer unique culinary experiences to visitors. Cooking schools and food-related workshops also fall under this category. (See: Food & Drink Categories)
Transport: Air, rail, bus, ferry, and other transportation services. (See: Transport Categories)
General Services: Businesses that support tourism and traveller needs, such as ATMs, pharmacies, supermarkets, electric vehicle charging points, and more. (See: General Services Categories)
Hire: Businesses that rent equipment or vehicles to tourists. This could be anything from car and bike hire to equipment for activities like camping, water sports, or skiing. (See: Hire Categories)
Information Services: Visitor information centers, cruise terminals and airports that provide essential travel information, helping tourists make the most of their visit. (See: Information Service Categories)
Journeys: Itineraries and travel routes designed to guide visitors through a region or across multiple locations. Journeys may include day trips, scenic drives, great walks and trails. (See: Journey Categories)
Destination Information: Detailed guides and resources about specific locations, helping visitors understand what to see and do in a particular area. This category is designed to provide comprehensive insights into a destination’s attractions, accommodations, and services. (See: Destination Information Categories)
Why Category Selection Matters
To better cater to your business needs, we give you the choice of 11 industry categories, each with their own specific and tailored data fields. For instance, if you're listing in the Food & Drink category, you’ll find additional sections for menu and pricing details. In the Tour category, you can add individual tours with details about starting locations and durations.
My Business is in more than one Category
If the experiences you offer fall across more thank one category, then we recommend creating separate Profiles in multiple categories. Doing so gives each of your unique offerings the attention they deserve, while also helping customers find you.
For example, if you run a hotel with a public restaurant, you can create an Accommodation Profile for the hotel and another in the Food & Drink category for the restaurant. This way, each unique offering is being presented to the right audiences.
Can I Change My Category Later?
Yes, you can change your category, but it's important to reach out to us before doing so, as changing your category will result in the loss of your existing content.
The information we request when creating your profile is tailored to the category you choose. For instance, a Food & Drink business will need to provide details like the type of cuisine and meal prices, while an Event organiser will be required to input information about ticket prices. Because of these specific requirements, changing your category will erase the information you've previously entered, and you’ll need to provide new details relevant to the new category.
To avoid losing valuable information, we strongly recommend contacting us before making any changes to your category. We're here to help guide you through the process and ensure a smooth transition.